Recipe

Hot Roast Beef Commercials Recipe

Add Step-by-Step Photos	Krumkake / All my dishes 2 years, 4 months ago Where I grew up, I worked in several local diners and cafes, and these sandwiches were always known as Hot Beef Commercials. When they were on the menu, the counters and tables were loaded with customers and there were never leftovers. It's still a... More Prep:60m Cook:300m Servings:6	Krumkake
	comfort food heaven

Marbelized Chuck Roa

Coating the roast

Searing the roast

Mashed Potatoes

Finished roast and b

Thickening the broth

Shredding the meat

This is what you wil

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Ingredients

The roast:

I use a 3 1/2 to 4 pound chuck roast, well marbelized with fat, and if you can find a bone-in roast, that 's better yet (but it's almost always boneless chuck that you find at the grocer). I like to quickly rinse the roast in cold water just before I lay it on the cutting board to coat it with seasoned flour. Place the following ingredients in a small baggie and shake the closed bag to mix it up:

1/4 cup flour

1/4 tsp salt

1/4 tsp garlic salt

1/4 tsp Jane's Crazy Mixed-Up Salt (if you can't get this seasoning, use Seasoned Salt instead, but Jane's is by far the best)

1/4 tsp pepper

Use your hands to generously pat the seasoned flour into the roast, on both sides, flipping the roast a couple times and repeating the process.

In a Dutch Oven or Roasting Pan large enough to hold the roast, heat 1 TBSP oil over medium high heat - you want your pan and oil to be hot enough to sear the roast well when you put it in the pan. When the oil is just about to the smoking point, put the roast in and cover the pan. Let the meat sear until nicely browned on the bottom, then flip the roast. Let it sear for a minute or two on the second side, then add:

1 cup Beef Stock (I much prefer the boxed Stock to the canned broth - it just seems to give the gravy a much richer taste in the end)

Cover the roasting pan and place it in a pre-heated 300 degree oven. Roast for 4 to 5 hours, until the meat is "fork tender" and falls apart easily. I check the roast each hour, quickly opening the lid, just to make sure the stock has not evaporated. As long as your pan has a good seal on it, this shouldn't happen. But if necessary, add more stock to the pan.

About an hour before the roast is done, prepare the mashed potatoes. Peel 6 large red potatoes (these work better - at least for me - because they are much moister than the russets, so the mashed potatoes are creamier); cut into 1/4th, and place them in a large saucepan - rinse the cut potatoes 2 times in cold water, then cover them in fresh cold water and place the pan over medium high heat; boil until tender. This is usually about 30 minutes, but it depends on the size of your cuts, so just cook them until you can easily insert a fork into a potato. Drain potatoes well, reserving 1 cup of the water for the gravy. Add the following to the hot potatoes:

4 TBSP butter

1/4 cup sour cream

1/4 cup milk

1/2 tsp salt

1/2 tsp Jane's Crazy Mixed Up Salt (use regular salt or garlic salt if Jane's Salt is not available)

1/4 tsp pepper

I use a hand masher, but you can use an electric mixer or however you chose to mash the potatoes into a creamy yet firm texture. Add more milk if potatoes are too stiff. Place the mashed potatoes in a buttered casserole dish, cover with foil, and place in the oven to keep warm while you make the gravy.

To prepare the gravy:

Melt 2 TBSP butter

Stir in 1/4 cup flour to make a paste

Stir in enough Beef Stock to thin the paste enough to pour.

Remove the finished roast from the pan and place it on a plate; cover meat with foil to keep warm.

Place the roasting pan over a medium flame and bring the liquid to a gentle boil (I usually seem to have about 1 1/2 to 2 cups liquid in the pan when the roast is done - if you have less, just use the Beef Stock to increase your liquid).

Use a whisk to gradually whisk in the butter/flour/stock liquid.

Add 2 TBSP Beef Base - I use Tone's (I prefer beef base to buillon - has a richer flavor and is really worth having on hand, but if you can't find this, try Knorr's Beef Buillon Extra Large cubes)

Add the 1 cup of reserved potato water

Add 1/2 cup Beef Stock

Taste the gravy and see if you want more seasoning. I usually find I don't need to add anything at this point, since I have the seasoning from the flour coating and the stock and the beef base. If you think you need more seasoning, add salt and pepper to your taste. Beef Base will also give you more saltiness.

Keep the gravy warm while you uncover the meat and use 2 forks to pull the meat apart into small to medium chunks.

You are now READY to assemble...

Directions

To assemble the sandwich, place a piece of white bread on a large plate (my husband insists on good old Wonder or Tastey Bread for this sandwich - the softer the bread the better, according to our tradition!).

Layer the bread with some meat.

Place another slice of bread on top of the meat.

Slice the sandwich in 1/2 and seperate the 2 halves to make room for the potatoes.

Place a big scoop of hot mashed potatoes between the sandwich halves

Smother bread and potatotes completely in gravy.

Serve immediately. Prepare to nap afterwards..........

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Comments

thepiggs 2 years, 4 months ago said:
Thanks!
I bet your roast beef is delicious!!!

zena824 2 years, 4 months ago said:
Krum.... Hon... I think you out did yourself on this one....Brings back alot of memories for me too....We used to order this is the little cafes and diners.... Always a big hit... And this will be too...Thanks for the post.!!!!!

krumkake 2 years, 4 months ago said:
There are a couple errors I want to correct but I am currently unable to...getting "Forbidden" error...will try tomorrow - nothing significant, but will correct as soon as possible.

linebb956 2 years, 4 months ago said:
OMG, I bow to the "Queen of Roast Beef Commercials"! I feel so 'humble'!

All wisecracking aside, this sounds so good. It is on the menu for next weekend. Roast is on sale, so it was meant to be... An OMEN!
THANK YOU, THANK YOU THANK YOU!

alaskanmom 2 years, 4 months ago said:
You are oh so right on this being comfort food and probably the favorite on diner menus. In fact it's what I picked off the menu last night! The only draw back is after eating this I was too full for pie, and that's what we originally went in for. Oh well maybe next time....

linebb956 2 years, 4 months ago said:
I did half the recipe... Just the potatoes to go with some grilled chicken... Never had mashed with sour cream before... but I will again.. Great taste... Now this weekend for the roast and all the trimmings..

erisgrrrl 2 years, 4 months ago said:
This is the best written recipe I think I've ever seen! It probably took you as long to write as it does to prepare! Excellent!

And I have to say I LOVE this... one of my faves from growing up. My sister and I used to pile the potatoes right on top of the sammies and chow like we were crazed! :D

sunny 2 years, 4 months ago said:
This is exactly the kind of food my husband loves. I will print it out and add it to the cooking que.

bondc 2 years, 4 months ago said:
In Indiana, we call this a Roast Beef Manhattan. Here in Pennsylvania, it's called a Prime Rib Sandwich (go figure). Good stuff.

dixiejet 2 years, 4 months ago said:
WOW !!! This sounds outta-this-world !!! My husband will think he died and went to heaven when I make this for him ! He'a a meat and potatoes man from way back. Krumkake ,you outdid yourself. All hail the Queen !!! *biggrin*

paprikamama 2 years, 3 months ago said:
Bravo my darlin.....Bravo.....this is a must for this week...I know hubby will love it....LOLOLOL

darbar 2 years, 3 months ago said:
Wow! Sounds decadent-ly delicious!

recipediva 2 years, 3 months ago said:
Perfect!

michellem 2 years, 3 months ago said:
WONDERFUL!! WOW you really went all out on this one. This is a perfect post and I give you a A plus!! M

noir 2 years, 2 months ago said:
OMG! :) Awesome!

michellem 2 years, 2 months ago said:
I made this tonight for dinner and it's the bomb! Thanks again for making myself and my family happy and full! M

mrtnzangel8 2 years, 1 month ago said:
Oh my. I think I might be drooling a bit.
:)lol

wynnebaer 2 years, 1 month ago said:
Three of my favorite foods...meat. potatoes, and bread....yum yum

lor 2 years ago said:
Okay, I've got to slap myself a couple of times because I can't believe how many memories you have just brought back ;-) This is most definitely a saver/keeper/will try. We love roast beef but I have never made it this way. Thanks krumkake for the recipe!!!
P.S. Thanks for your comments on my recipe for Quiche ;-)

nemo 2 years ago said:
Sounds wonderful! ^_^ yum!

notyourmomma 2 years ago said:
Printing and taking to my dad#2 for his use. The man is driving me nuts for mom's roast beef recipe and she never wrote anything down, she just did it. BUT I remember her browning the meat exactly the same way as your recipe so, this just might please him. I know my family will love this. Albertsons just had chuck roasts as a buy one get one and I stocked up. Next cool weekend, I'll be fixing this for them. Krum, you are the best.

trackwidow 2 years ago said:
This will be a must do for me. My kids would make it disappear in no time. Thank you!

linebb956 1 year, 11 months ago said:
Krum... no it was not me who added it... brahahahaha... It is something I would do though! Fixing this for my grandson this weekend.. can't seem to fatten him up. I think his nerves are shot!

hunnypie 1 year, 11 months ago said:
Now this is what I call "comfort food"---can hardly wait to make it.

itsjustjuwah 1 year, 11 months ago said:
Bravo!!!

michellem 1 year, 11 months ago said:
Krum..Just had to tell you I asked Steven if he want's Ham for dinner on Christmas eve and he goes No I want krumkakes H.B.C!!!! I love it!! Soooo that's what Im making!! Michelle

henrie 1 year, 11 months ago said:
Wow, wish this was going to be on my supper table tonight, you can come cook for me anytime you want to Krum. You have another 5

cheryilyn 1 year, 10 months ago said:
We always called these hot beef sandwiches and served them with the potatoes on top and gravy over all. Fresh Tomato slices on the side. but yours is much more elegant. A definite keeper. Thank you.

robertg 1 year, 9 months ago said:
Can't ask for a better recipe,smiply great,thanks..

cabincrazyone 1 year, 9 months ago said:
I grew up on mashed potatoes and gravy, so this is a top shelf dinner in my book! There's something magical in the bread. When a roast beef dinner is changed into hot beef sandwiches it somehow becomes so much better. Thanks.
And remember always make a lot of gravy because some stays in the pump and the hose. ;^)

trackwidow 1 year, 8 months ago said:
I've got this in the oven right now. It's been cooking for a couple of hours now and it smells great. I have made this once before and it's incredible. I added chopped onion and sliced mushrooms this time. I can't wait to eat it!

jencathen 1 year, 5 months ago said:
This looks delish. The funny thing is my Mother-in-law makes Turkey Commercials with leftovers and I told my husband there was no such thing as commercials that they were just whatever. Apparently, I'm wrong. Teehhe. But he doesn't know that eh?

laurakaay 1 year, 3 months ago said:
Looks and sounds delicious, my husband will love it as this is one of his 'old favorites'. lol Wow, you are really detailed, girl!!! It will pay off while I'm trying my hand at this the first time though! Thanks for sharing! ~Laura ;D

vicschick 1 year, 2 months ago said:
Wooooowwww...My husband would cry right now if he were looking at this...I'm gonna have to get a Dutch oven now...he loves roast beef and mash.

lasaf 1 year ago said:
Ya know I always wondered why my mother taught me to use red potatoes for mashed potaoes. Now I know. It has been a few years since I've had these. I'm goung to thaw out a chuck roast right now. Thank you. Lori.

redhot5123 11 months, 1 week ago said:
It doesn't get better or easier than this thanks for the recipe

lacrenshaw 9 months, 3 weeks ago said:
I think you daughters had better get on their respective sticks and make this, krum! Oh! Delightful.. we do make this and get rave reviews but you make it sound so very much better than mine. You need a job as a food critic, krumkake! Seriously. You got my 9999 on this post!
la

gagagrits 9 months, 3 weeks ago said:
Chuck roast is my all time favorite comfort food. But the details in this recipe are amazing. You are a wonderful Mother. You have my respect and HIGH 5

bobbyc0117 9 months, 2 weeks ago said:
Hey Krum, man do I love a good hot beef sandwich.
and this one looks awesome. gets my 5

olivia63 9 months, 2 weeks ago said:
~YUM!
I am going to try this very soon.
I love comfort food like this!
Thank-you!

annieamie 1 month, 3 weeks ago said:
Coma by beef! I can't believe that I haven't seen this recipe yet. My family loves hot roast beef sandwiches and they are going to love your recipe. I'm happy to see that you used sour cream in the potatoes as that's what I do. Good stuff, Krum! Thanks so much for this recipe. I'm sure that I'll be making it here often now that I found it! Here's hoping that all is well with you! Annie

fanoel 1 month ago said:
This sounds so yummy, will have to try it very soon,

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Alterations

krumkake 2 years ago said:
Sorry - I can't delete the picture of "blingee" and the flashing red hearts, because someone else added it...linebb, is that YOU?!?!?!?!?!